Pro-tobacco Marketing and Anti-tobacco Campaigns Aimed At Vulnerable Populations

Course overview

This article reviews pro-tobacco marketing and anti-tobacco campaigns targeted at eight vulnerable populations in the United States, including racial/ethnic minorities, LGBTQ+ individuals, low socioeconomic status groups, rural and inner-city residents, military/veterans, and those with mental health or medical comorbidities. Analyzing 144 studies published between 2004 and 2018, the review identifies gaps in research and key industry tactics such as tailored...