Veterinary Practice Pricing & Principles

Course overview

In this program we will discuss the differences between service and inventory pricing, markup strategies for inventory items and services that have a direct cost, margin pricing strategies and how that can be applied, price increase strategies and protocols and lastly the cost of not knowing or not having a pricing strategy. With all of the changes we have had in the marketplace over the recent years with regard to online retailers as well as COVID some of the old set pricing strategies likely have changed or need to be updated. In this program we will discuss some of the changes and how we can create a strategy that keeps practices both profitable and competitive based on their mission.