Patient Engagement Psychology: Evidenced Based Marketing, Sales, and Alignment

Course overview

Elevate your patient engagement and foster stronger plan of care adherence through the psychology of connection, sales influence, and trust-building. Additionally, build up your local reputation through bolstering your business to business networking with referral providers and community stakeholders. This course delves into cognitive and social psychology, alongside the neurobiology of trust and alignment, to enhance how you build rapport, ethically guide patient decisions, and navigate expectations. Discover practical negotiation and sales psychology techniques to facilitate buy-in and improve communication across your entire care team, ultimately cultivating a superior patient experience rooted in trust. Gain updated, actionable strategies for navigating the online digital marketing environment to enhance visibility and attract new patients, directly benefiting patient volume and clinic revenue.