What to Say When You Raise Prices

Course overview

Inflation is hitting the veterinary profession hard, with vendor price hikes reaching up to 12 percent, and everyday costs climbing from fuel to food. If your hospital has not adjusted its fees yet, it is time to act. But raising fees is only half the battle. The real challenge is communicating those changes to clients with clarity, confidence, and compassion. Get the language, strategies, and mindset needed to navigate fee conversations without losing trust or loyalty. Learn how to frame your message, anticipate client reactions, and turn a potentially awkward moment into an opportunity to reinforce the value of your care.