An ECP's Guide to Competing with Online Spectacle Sellers

Course overview

This one-hour home-study course examines the real-world consequences of patients purchasing prescription eyewear online and the unique role the licensed optician plays in protecting visual comfort, safety, and satisfaction. Using a previously published consumer-focused article as a foundation, the course reframes the discussion from the perspective of the optical professional, highlighting clinical, technical, and ethical concerns that may surprise even experienced opticians. Participants will be encouraged to thoughtfully and professionally speak out both in the dispensary and within their communities about the limitations and potential dangers of online eyewear. The remainder of the module provides practical guidance and 100 actionable strategies that online sellers simply cannot duplicate, empowering opticians to elevate their dispensing skills, clearly communicate value, and more effectively persuade patients to choose in-person care.