Purina Institute Global Summit 2026 (On Demand)

Course overview

Proactive, Not Reactive: Changing the Care Paradigm Veterinary medicine is experiencing a pivotal shift as pet owners place growing importance on the human-animal bond and expect more personalized, preventive veterinary care. This shift offers veterinarians an opportunity to move from reactive, illness-focused interventions to proactive, long-term preventive care that supports better outcomes and longer, healthier lives for pets. What was once conceptual is now essential - practical, urgent, and increasingly achievable. The Purina Institute Global Summit 2026 brings together global leaders in veterinary medicine, nutrition science, behavioral science, and human health care. Over two days of evidence-based presentations, experts will share the latest research, practical frameworks, and communication strategies that help veterinary teams strengthen client relationships and deliver more effective preventive care plans. In accordance with Purina Institute policy, this event will not include any product or brand promotion.