Advanced Studies in: The Business of Massage

At the conclusion of this course, participants will be able to:

• Compare marketing strategies specific to the massage business. Outcome: Identify strengths, weaknesses, opportunities, and threats.
• Evaluate types of advertising unique to the massage field. Outcome: Ensure best use of time and monetary investment.
• Develop public speaking methods. Outcome: Improve career advancement and development.
• Engage in group lectures and demonstrations. Outcome: Widen the client base through personal interaction and feedback.
• Improve communication. Outcome: Manage relationships, boost satisfaction, avoid errors.
• Utilize knowledge gained from strategic planning. Outcome: Document and prioritize direction for positive impact.
• Maintain a successful business. Outcome: Stay current. Adapt to industry trends and best practices through continuous improvement of customer service and skillful pivoting.
• Work smart in a lean economy. Outcome: Prepare areas for cutting back or changing without compromising professional reputation and position.
• Streamline policies and procedures. Outcome: Improve operational efficiency.
• Design client communication cards. Outcome: Assist with direction and clarity.
• Communicate dynamically. Outcome: Develop client trust and willingness to engage.
• Exercise assessments and evaluation methods. Outcome: Avoid burnout and ethical pitfalls.
• Practice awareness skills and proper responses. Outcome: Prevent difficult situations in the therapy room.