Between Hope and Honesty: The Ethics of Evidence and Efficacy in Acupuncture

Course overview

**This course is NCCAOM and CE Broker approved. Completions will be automatically reported to CE Broker instantly** This course presents the professional, legal, and ethical standards governing how acupuncturists communicate about treatment efficacy, scientific evidence, and patient expectations. Coverage includes truthfulness and prohibited misrepresentation, efficacy claims in marketing and social media, and informed consent. The course also addresses the ethical stakes when patients arrive in desperation, the line between therapeutic optimism and false promise, the duty to counsel patients whose expectations exceed reality, and the documentation practices that support honest, compliant clinical relationships across a full course of treatment.