Artificial Intelligence: Fact and Fiction

Course overview

Artificial Intelligence is rapidly changing the way businesses communicate, create content, and serve customers, but separating fact from fiction can be challenging. This webinar provides funeral professionals with a practical, non-technical understanding of AI, how it works, and where it can be used responsibly within the deathcare profession. Learn how AI can assist with tasks such as obituary writing, customer communication, marketing content, review moderation, and personalized memorial materials while exploring the legal, ethical, and privacy issues every funeral business should understand. Presenters will discuss current lawsuits, FTC guidance, data privacy concerns, intellectual property, and best practices for implementing AI responsibly. Whether you're already experimenting with AI or just beginning to explore its possibilities, you'll leave with the knowledge needed to make informed decisions and use these powerful tools with confidence.