PATIENT LOYALTY: BUILDING

Course overview

By enhancing patient loyalty healthcare practices/institutions can go a long way toward retaining current patients and acquiring new ones. Patient satisfaction is consistently correlated with patient loyalty in the published literature. This continuing education module is designed to give the reader/learner an increased understanding of building patient loyalty, including the potential positive impact of enhancing patient loyalty on healthcare organizations, the relationship between patient satisfaction and loyalty, and behaviors that can increase both patient satisfaction and loyalty. Readers may explore any or all of the topics. One contact hour of continuing education credit is available for those who successfully complete the post-test and evaluation form.