Successful Business Management

Course overview

Whether you are just starting a business of your own or have been in business for a number of years, Successful Business Management will cover all you need to know from launching a business to handling finances as well as implementing or improving already existing policies and procedures. Focusing on the popular text A Massage Therapist's Guide to Business by Laura Allen, through this course you will: Learn how to prepare a self-inventory, mission statement, realistic business plan and list practical career options in the field of massage therapy as well as understand basic business ethics that pertain to the profession. Describe the key concepts of starting a business, the legalities involved regarding business structure and start-up procedures as well as dealing with various types of insurance issues. Outline the necessary aspects of basic record keeping as it pertains to the business of massage therapy including keeping accurate financial records and SOAP notes as well as understand the importance of preparing a practical budget and setting prices for services. The participant will also identify how to work effectively as an employee, independent contractor or employer as well as understand policies and procedures for various business situations. Review key concepts and standards of professional behavior and effective communication as it pertains to the business of massage therapy, including social etiquette, professional responsibility, ethical behavior and effective communication with staff, clients and peers. Recognize key concepts of marketing, promoting and advertising a massage therapy practice. In addition to the course text, the Institute also provides supplemental materials for your practice including information on the Affordable Care Act and how it affects massage therapy as well as Important Employer Information giving tips and information addressing: Interviewing do's and don'ts Interviewing guidelines and common interviewing mistakes Recordkeeping Employment-at-will Progressive discipline Avoiding claims of wrongful discharge Employee separation Employee vs. independent contractor status