Advanced Email Marketing: Tips and Techniques for Crafting Inbox Gold (SOD)

Course overview

Email marketing is the least expensive and most effective marketing tool a company or organization can use to gain new customer and keep current customers engaged - provided they do it right. While it may seem like an easy thing to throw some images and buttons into an email and fire it out to an email list, effective email marketing requires planning and thought to keep your company out of your clients spam folder. This course will help participants navigate the treacherous waters of email marketing. Participants will learn best practices for building reliable lists, effective calls to action, and engaging designs. Measuring results data and common email marketing pitfalls will be discussed. Don't be a rookie, be a rockstar and take this course!