Ethically Serving Seniors with Diminished Capacity

Course overview

As the senior population increases, a number of associated challenges have become apparent and are moving toward center stage in the management of advisory relationships with older clients. As people age, they may experience changes in physical and cognitive capacities that can impair their ability to make sound financial decisions. In addition, given the physical vulnerability of many seniors and their tendency to rely on others for advice, older Americans are often susceptible to fraud and financial exploitation, conditions that are frequently discovered or first identified by financial advisors. Those who want to work with and serve the senior market ethically and effectively must adjust their business practices and protocols to meet the challenges, and opportunities, this market presents.