A Critical Misdiagnosis: The Truth that Will Change How You Think About Marketing Your Aesthetic Practice

Course overview

When it comes to marketing, aesthetic practices often limit their thinking to targeting new patients. However, many providers are now learning that marketing to existing patients is where the real revenue growth potential lives – while traditional advertising and external marketing are often more effort and expense than they're worth. With the right approach and mindset, practices can effectively tap into the patient gold mine they already have. In this session, attendees will gain a clear understanding of the economics of the hidden opportunity in patient marketing, practical considerations of implementing a successful patient marketing effort, what makes effective patient marketing work, and how to do it right.