Introduction to Marketing for the Massage Therapist

Course overview

Upon completion of this course, the learner should be able to: Define "target marketing" and list two ways to segment a market, List the four key components of every marketing program, Explain the benefits of preparing a Competitor and Issues Analysis, List four items that belong in a Competitor Analysis, Name and describe the "four P's" of marketing strategy, Define "U.S.P." and explain its significance to marketing, Distinguish between public relations and advertising, List the five components of most print ads, Define "client-centered" marketing and explain its significance, List the five critical points you should learn from a survey of clients, and Describe six potential strategies you can implement in your business this year and how you will track your degree of success.