RISK 130

Course overview

*Perform professional advertising and marketing that passes state and federal legal restriction. *Comprehend requirements for advertising testimonials, press releases, television, radio, Internet, personal solicitation and other marketing initiatives. *Comprehend the limits of commercial speech (advertising) within the arena of professional healthcare marketing and dissemination of information. *Train staff and implement policies associated with marketing initiatives and materials vis-a-vis state rules, regulations and statutes. *Comprehend issues associated with signage, listings, letterhead, and other matters of ostensible agency that may lead to liability. *Administer professional marketing such that it neither misleads, confuses nor exploits members of the public. *Discuss how nutritional supplementation labeling and HIPAA affects professional healthcare marketing efforts. *Undertake a review of marketing materials and initiatives so as to ensure compliance with relevant state rules, regulations and statutes. *Administer coverage decisions, professional referrals, and communicate same in a manner that limits professional liability.