Regaining Revenue: How One Lab Rebuilt Its Outreach Program

Course overview

Short description: Downward reimbursement pressure and a need for cash is leading to the sale of hospital outreach programs. This is a short-term solution that provides the health system with an infusion of cash but takes away the long-term benefits and revenue potential that comes from investing in the laboratory. With proper planning, it is possible to reclaim outreach business that has been sold, as demonstrated by Tucson Medical Center. Objectives: 1. Identify the economic pressures on hospital outreach. 2. Discuss the value of laboratory outreach. 3. List the components of a successful outreach program. 4. Describe the steps to reclaiming an outreach program that has been sold.